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Category Archives: Web Writing
Navigating the Next Phase of Content Marketing
“Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next…You must login or register before you view this content.
25 Business Buzzwords That Irritate Your Colleagues
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Writing for the 21st-Century Reader
“Short, concise messages should no longer be limited to your social media platforms…You must login or register before you view this content.
Writing for the Web
“Web users typically are visiting your site to do or get something…You must login or register before you view this content.
Natural Language: The Future of Automated Writing
Blake Snow reports on the topic at Cisco…You must login or register before you view this content.
AP Style and Chicago Updates from #ACES2017
“This was a big style-update year at the American Copy Editors Society (ACES) meeting…You must login or register before you view this content.
Writing For the Web: Tips & Common Mistakes We Make
Eyetracking studies have shown that readers SCAN text, rather than READ…You must login or register before you view this content.
Online Persuasion: How to Write to Create Desire
When writing online, how can you appeal to readers’ emotions on a business-oriented site?..You must login or register before you view this content.
7 Ways to Write a Better 'About Us' Page
Check your stats: Your About Us page is probably one of the most visited and highest ranked pages on your website…You must login or register before you view this content.
Content Rules: Secrets of Writing Compelling Content
Marketing nowadays requires writing and publishing great content in multiple ways…You must login or register before you view this content.
7 Steps That Will Hook Your Audience Through the Magnetic Force of Fascination
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Creative Ideas Through Brainstorming
This 17-slide presentation describes brainstorming, tells you its value, offers tips for getting ready for a brainstorming session, describes the procedures to follow during the “meet and greet,” and gives you the guidelines to follow during a brainstorming session…You must login or register before you view this content.
Write Efficiently for Onscreen Readers
Lynn Gaertner-Johnston (photo left), founder of Syntax Training, has a tip on writing “efficiently for onscreen readers” – pay attention to the left margin…You must login or register before you view this content.
Why Good Writing Still Matters
We check in with Ken Makovsky (photo, left), contributor at Forbes…You must login or register before you view this content.
Tips on Writing a Good FAQ
“Many companies’ help lines are usually crowded with customers trying to find an answer for their questions…You must login or register before you view this content.
How to Write the Perfect Blog Post: A Complete Guide to Copy
Ramsay, the Blog Tyrant, weighs in…You must login or register before you view this content.
Here’s Why Every Job Seeker Needs a Personal Website
“If you’re trying to land a new job this year, a personal website could be your secret weapon,” declares Jacquelyn Smith of BusinessInsider…You must login or register before you view this content.