Newsflash: You Don’t Need to Be on Every Social Media Platform

"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left) in an article at Due.com.

"Social media is free marketing, but only if done well. If you’re creating bad content, or irrelevant content just to have something for a specific platform, you’ll isolate readers."