"Many people think persuasion is essentially “debating lite.” To make your argument successfully, you’ve got to pick out flaws in somebody else’s way of thinking, showing them that their perspective is off-base—as long as you do it nicely."
"That’s wrong. Persuasion doesn’t work this way. You might succeed at getting others to concede a point temporarily, but they’ll often revert to their old ways of thinking as soon as whatever logic or enticement you’ve used to “win” them over to your views is no longer there. Being persuasive is a lot more about emotions than cold, hard logic, and like all skills and competencies, you can get better at it with practice."