The Anatomy of a Successful Online Press Release: A Refresher

Jacqui_Mackenzie"Unfortunately, too many in public relations and general business alike often overlook the fundamentals of crafting and distributing a stellar online press release," says Jacqui MacKenzie (photo, left). "So here, we revisit the key components of an online press release that really makes it work, while identifying how each piece contributes to its success. Consider this a refresher: . . ."