Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Employment References: Automated, Anonymous Reference Checks Are Changing the Game

May 16, 2012

Employment references have been one of the more volatile areas of business communication in recent years, and the situation is often frustrating for everyone involved.

With the threat of lawsuits over negative references, many employers now offer nothing more than confirmation of dates of employment.

On the other side of the equation, recruiters are frustrated by the time and work it can take to track down anyone willing to provide balanced feedback on candidates, and candidates are sometimes frustrated by their inability to provide meaningful references.

In response to the challenges faced by prospective employers, a new class of software is helping recruiters get the information they need to make informed hiring choices—and the implications for job seekers are huge. These systems essentially automate a confidential online survey of a candidate's references. . .

Via blog.businesscommunicationnetwork.com


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Sherry Turkle at TED: Connected, but Alone?

May 16, 2012

As we expect more from technology, do we expect less from each other?

Sherry Turkle studies how our devices and online personas are redefining human connection and communication — and asks us to think deeply about the new kinds of connection we want to have. . .

Via www.ted.com


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UPenn Student Skips 4 Classes to Create This Awesome Instagram Resume

May 16, 2012

Alice Lee, a 20-year-old UPenn student from Cupertino, California, really wants to work for Instagram.

Instagram is an iPhone app that lets you post pictures and follow people's picture streams in real time. It has been downloaded more than 15 million times.

She created a website, Dear Instagram – with Love, Alice, to host her 4-page resume.

Lee spent 2.5 days building and designing the resume site, during which she skipped four classes and ate several bowls of Ramen. . .

Via www.businessinsider.com


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Understanding Why We Keep Secrets

May 16, 2012

This is our ode to our humanity, our wellness, our intelligence.

This is our ode to our secrets.

We all think we have secrets; actually, they have us. The number-one reason people keep secrets or lie is to "keep the peace." We hold onto secrets to keep other people happy, safe, set in their vision of the world, and in their vision of us. . .

Photo: Elena Brower – Mother, Certified Anusara Teacher, Writer, Founder of VIRAYOGA and Art of Attention

Via www.huffingtonpost.com


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Dare to Share: A New Culture of Collaboration in the Enterprise

May 16, 2012

The history of collaboration is the subject of an infographic from Socialcast.

Via stephenslighthouse.com


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Join Up Your Thinking with Unified Communications

May 15, 2012

Via www.futuritymedia.com


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Facebook Will Be 50% of Online Retail by 2015

May 15, 2012

Adding social commerce to a brand's online strategy boosts community 68 percent, in addition to growing revenues. That revenue growth will amount to $30 billion for social commerce in 2015, meaning that half of online commerce will come from social media . . .

Via www.allfacebook.com


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One Nation Under Video: Profile of Video-Sharing Users in America

May 15, 2012

Via visual.ly


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A Modern History of Human Communication

May 15, 2012

Via pinterest.com


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How Higher Education Uses Social Media

May 15, 2012

Schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up.

When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the reigns on both sides, with mixed results.

Photo: Matt Silverman – Mashable.com

Via mashable.com


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