Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Categories

Web Writing

« Previous Entries

The Brain of the Beginning Blogger

Friday, May 11th, 2012

What's inside a beginner blogger's mind. Via www.problogger.net

22 Ideas for Creating Irresistible Content

Wednesday, May 9th, 2012

Via www.healthcarecommunication.com

Writing for Social Media

Friday, May 4th, 2012

Writing for social media requires a different focus, style, and awareness of how users consume media online. Via www.slideshare.net

Which Blogging Platform Should You Use?

Monday, April 9th, 2012

Via pinterest.com

10 Ways in Which Social Media Writing Is Different from Traditional Web Writing

Friday, March 16th, 2012

Here are just 10 ways in which online writers are having to shift their thinking when working in social media. Via www.webcontentcafe.com

7 Golden Rules: Blogging in English for Non-Native Speakers

Wednesday, February 22nd, 2012

English is the language of the Internet. If you are the monoglot citizen of a country like Denmark, you are—through no fault of your own—restricted to an audience the size of metropolitan San Francisco. Even for the native speakers of a major European language such as German, English is the only available ticket to a [...]

Why Content Curation Should Be at the Heart of Every Social Experience

Friday, February 17th, 2012

Web 2.0 ushered in a new world of social media and web applications that facilitate participatory information sharing and collaboration. What followed was a myriad of web-based tools, applications, and platforms, most famously Facebook and Twitter, that allowed people to easily update, share, and access news and information in real time. The connections within our [...]

Comment Moderator, the Dirtiest Job on the Internet

Friday, December 9th, 2011

Ever wonder about the work of a website's or blog's comment moderator? David Sax, writing for BusinessWeek.com, introduces Canadian Chuck Dueck and a little bit of his day at work. Warning: this article contains some cleaned up but still recognizable offensive language. Illustration – Christina Ung – original BusinessWeek.com article

Infographic: How, When & Where People Share Content

Wednesday, November 30th, 2011

Here's an infographic on how, when, and where people share content. The article begins with "today being Wednesday, the odds are . . ."

Online Persuasion: How to Write to Create Desire

Thursday, September 29th, 2011

When writing online, how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about [...]

« Previous Entries