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Unlike all other texts in the field, only Bovée and Thill cover mobile business communication, beginning with their 2015-2016 editions. They also provide the full range of digital communication and social media that students will need to know to meet employer expectations.

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Business Communication Today, 14th Ed
 
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Categories

Web Writing

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Writing For the Web: Tips & Common Mistakes We Make

Tuesday, July 12th, 2016

Eyetracking studies have shown that readers SCAN text, rather than READ…You must login or register before you view this content.

Online Persuasion: How to Write to Create Desire

Wednesday, June 1st, 2016

When writing online, how can you appeal to readers’ emotions on a business-oriented site?..You must login or register before you view this content.

7 Ways to Write a Better 'About Us' Page

Monday, May 30th, 2016

Check your stats:  Your About Us page is probably one of the most visited and highest ranked pages on your website…You must login or register before you view this content.

Content Rules: Secrets of Writing Compelling Content

Monday, May 30th, 2016

Marketing nowadays requires writing and publishing great content in multiple ways…You must login or register before you view this content.

7 Steps That Will Hook Your Audience Through the Magnetic Force of Fascination

Wednesday, November 18th, 2015

“…You must login or register before you view this content.

How to Boost Your Influence Using Your LinkedIn Profile

Monday, November 2nd, 2015

“While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role,” says David Fisher for SocialMediaExaminer…You must login or register before you view this content.

Why Steven Pinker Likes Emojis

Thursday, September 10th, 2015

 Drake Baer thinks emoji are getting a bad rap…You must login or register before you view this content.

Write Efficiently for Onscreen Readers

Monday, June 8th, 2015

Lynn Gaertner-Johnston (photo left), founder of Syntax Training, has a tip on writing “efficiently for onscreen readers” – pay attention to the left margin…You must login or register before you view this content.

Why Good Writing Still Matters

Thursday, May 7th, 2015

We check in with Ken Makovsky (photo, left), contributor at Forbes…You must login or register before you view this content.

Tips on Writing a Good FAQ

Monday, May 4th, 2015

“Many companies' help lines are usually crowded with customers trying to find an answer for their questions…You must login or register before you view this content.

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