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Unlike all other texts in the field, only Bovée and Thill cover mobile business communication, beginning with their 2015-2016 editions. They also provide the full range of digital communication and social media that students will need to know to meet employer expectations.

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Business Communication Today, 14th Ed
 
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Social Media

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20 Creative Ways to Use Social Media for Storytelling

Thursday, March 2nd, 2017

“In this post, I’d love to share 20 actionable ways to use social media for storytelling,” writes Alfred Lua (photo, left)…You must login or register before you view this content.

Social Media Mistakes

Tuesday, February 14th, 2017

Jacs Henderson presents an infographic of eight social media mistakes…You must login or register before you view this content.

How to Handle Negative Comments on Social Media Like a Pro

Friday, February 10th, 2017

“If you’re wondering what to start with, here’s the main advice: make sure that there is one person responsible for handling comments on social media sites…You must login or register before you view this content.

Study Shows Most of Your Facebook Friends Aren’t Really Friends

Thursday, February 2nd, 2017

“In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships…You must login or register before you view this content.

Beware the Troll: 8 Ways to Deal with Negative Social Media Comments

Thursday, January 26th, 2017

“Social media gives companies direct, unmediated access to prospects and customers…You must login or register before you view this content.

12 Common Mistakes That Are Ruining Your Social Media Marketing Strategy

Tuesday, January 24th, 2017

John Tsantalis runs the blog – Profits Online…You must login or register before you view this content.

The Ultimate Cheat Sheet of What to Post on Social Media

Monday, January 23rd, 2017

“Have you ever felt uninspired and desperate for a fresh idea of what to post on social media?..You must login or register before you view this content.

Do I Need an Online Presence?

Monday, November 7th, 2016

“The real question is: how much of a digital presence do you need?..You must login or register before you view this content.

Twitter’s Longer Tweets Are Coming Soon

Thursday, September 15th, 2016

“The company is changing the way it counts 140 characters…You must login or register before you view this content.

Beyond Academic Twitter: Social Media and the Evolution of Scholarly Publication

Wednesday, August 31st, 2016

“What should academics do on Twitter?..You must login or register before you view this content.

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