A unique new author blog helps business communication instructors spend less time preparing and more time teaching. The first authors in the field to write an instructor blog, Bovée and Thill share instructional insights, offer advice on incorporating social media and other technologies into the course, and provide compelling examples of good and bad business communication.
Public Relations
Here Are 12 Ways to Become a Recognized Expert
Monday, November 28th, 2011Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.com, has some advice for those businesses thinking of cutting their advertising budgets in tough times. Mr. Todrin says, "As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the [...]
Grade Your Press Release
Friday, August 20th, 2010HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score…You must login or register before you view this content.
The Shape of Press Releases to Come
Tuesday, August 17th, 2010The poor press release is being assaulted from a number of quarters, all of which proclaim that social media and other better alternatives spell its doom…You must login or register before you view this content.
Changing Patterns of Influence Explored in New Research Report
Thursday, July 29th, 2010Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight the full research report released this week by the Society for New Communications Research…You must login or register before you view this content.
