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Business Communication Today, 14th Ed
 
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Planning Business Messages

10 Brilliant Strategies for Writing Viral Content

Wednesday, May 20th, 2015

“These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike…You must login or register before you view this content.

Are You Burying the Lede?

Monday, December 1st, 2014

“When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede…You must login or register before you view this content.

20 Critical Dos and Don’ts on LinkedIn

Wednesday, October 30th, 2013

Regarding LinkedIn, Kevin Daum (photo, left) writes, “You'll do well to really explore the depth of resources on LinkedIn so you can more easily build and manage a powerful network…You must login or register before you view this content.

Twitter Facts and Stats for Business

Wednesday, October 2nd, 2013

Stephanie Frasco (photo, left), writing for Social Media Today, presents her “100 facts and figures about Twitter, and why they matter for business…You must login or register before you view this content.

The Portrait of a LinkedIn User in 2013

Friday, September 20th, 2013

“According to this infographic, two people join LinkedIn every second of every day…You must login or register before you view this content.

Four Common Statistical Misconceptions You Should Avoid

Tuesday, September 10th, 2013

“Statistics have become a fixture of modern society…You must login or register before you view this content.

Business Presentation Tips – Authenticity Wins Trust

Thursday, July 25th, 2013

People are craving authenticity — in presentations, in corporations and in brands…You must login or register before you view this content.

6 Things That Can Make You Dramatically More Persuasive

Thursday, January 3rd, 2013

Eric Barker writes, “Probably the best (and most accessible) book on persuasion and negotiation is Robert Cialdini’s Influence…You must login or register before you view this content.