A unique new author blog helps business communication instructors spend less time preparing and more time teaching. The first authors in the field to write an instructor blog, Bovée and Thill share instructional insights, offer advice on incorporating social media and other technologies into the course, and provide compelling examples of good and bad business communication.
Persuasive Messages
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Monday, May 7th, 2012Why are some presentations spellbinding and some not? Well, this is the question Nancy Duarte takes on as she shares with the audience the secret of an excellent presentation. In this fascinating talk Nancy Duarte explains the model that she developed for designing transformative presentations. She explains the essential qualities of an excellent presentation by [...]
Why Stories Sell: Transportation Leads to Persuasion
Monday, April 23rd, 2012Psychological research on persuasion suggests that stories which transport people are more likely to be persuasive. Via www.spring.org.uk
Persuasion: The Third-Person Effect
Tuesday, March 27th, 2012One of the most intriguing things about the psychology of persuasion is how many people say that persuasion attempts have little or no effect on them. Other people, oh sure, advertisements work on them. But not you and I, we're too clever for that. Attractive woman holding a bottle of beer? Hah! How stupid do [...]
Don’t Take No for an Answer
Thursday, March 22nd, 2012You ask someone for a favour and they say no. Where do you go from there? According to two experiments conducted by Boster and colleagues, you ask: "Why not?", then try to deal with the objections. The key is transforming the 'no' from a flat refusal into an obstacle to be surmounted. If you can [...]
Stay on Message to Win Buy-In
Monday, March 19th, 2012Imagine this: Seeking buy-in for your new product or process proposal at work, you pick on one raised hand around the conference table for a question. The person — whom you know has deep, specialized knowledge in his area — asks a detailed question. You have done your homework, and so you answer it using [...]
Psychology of Persuasion
Monday, March 12th, 2012All human societies are alive with the battle for influence. Every single day each of us is subject to innumerable persuasion attempts from corporations, interest groups, political parties and other organisations. Each trying to persuade us that their product, idea or innovation is what we should buy, believe in or vote for. Via www.spring.org.uk
20 Simple Steps to the Perfect Persuasive Message
Thursday, March 8th, 2012Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to know what to aim for. To bring you the current [...]
A Crash Course in Typography: The Basics of Type
Wednesday, February 8th, 2012Typography could be considered the most important part of any design. It's definitely among the most important elements of any design project. And yet it's often the part of a design that's left for last, or barely considered at all. Via www.noupe.com
3 Tips on Creating Effective Infographics
Friday, January 27th, 2012Infographics are a great way to not only quickly explain a complicated idea or huge amount of information, but also grab your readers’ attention and engage them in a topic that might be dry or overly complex. Easier said than done. An effective infographic must be created with a purpose in mind. You don’t want [...]
Get into Action: 77 Thoughts on Motivation
Tuesday, January 17th, 2012You have a fire inside you, a frictional energy, read these thoughts, think about them and let them propel you into action. Via www.stumbleupon.com
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