Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Categories

Personal Branding and Reputation Management

« Previous Entries

Have You Tracked Your Online ID Lately?

Thursday, May 17th, 2012

Tracking your online ID is vital in preserving your online reputation while you search for a job, prepare for an interview, or change careers. Employers, hiring managers, and recruiters are scrutinizing job candidates, whether they are actively or passively engaged in a job search. Don’t fool yourself into believing otherwise. A compromising online identity can [...]

Know Your Online Enemies

Thursday, May 10th, 2012

See on blog.trendmicro.com

7 Ways to Protect Your Brand’s Online Reputation

Tuesday, May 1st, 2012

Have you ever searched for your name in Google? Maybe you found a Facebook page, some websites whom you have no affiliation with, and a LinkedIn profile. Are there negative reviews or comments? . . . Via www.jeffbullas.com

Stop What You’re Doing, and Go See What Google Thinks It Knows about You

Thursday, April 26th, 2012

Want to know what Google thinks of you? Log in to your Google account and click on the link in this article to see all the demographic information Google has inferred about you based on your web-surfing habits. How good is it at guessing? Via www.businessinsider.com

Ten Ways to Build Up Your Personal Brand

Wednesday, April 18th, 2012

Personal branding is not a new concept, but the ways in which we build and express our personal brands are undergoing a revolution thanks to the Internet and social media. Here are 10 tips to guide your personal branding activities in the social media age: . . . Photo: Jay Palter Author bio – Jay [...]

5 Tools for Managing Your Personal Brand Online

Thursday, April 5th, 2012

Once you've put aside the time to engage, there are a few key tools beyond the obvious services such as Facebook, LinkedIn, and Twitter that you should use to maintain a healthy digital presence. Here are five to help you get started and to stay on track. Via www.fastcompany.com

50 Color-Creative Website Designs

Wednesday, March 28th, 2012

Eye catching web design starts with good use of color. Creative color combinations can instantly tell users what a website is about and why they should care. Ideal placement of color on a web page can lead the eye to a desired action spot, or simply set the mood. It’s easy to spot a page [...]

Julian Baggini: Is There a Real You?

Wednesday, March 21st, 2012

What makes you, you? Is it how you think of yourself, how others think of you, or something else entirely? At TEDxYouth@Manchester, Julian Baggini draws from philosophy and neuroscience to give a surprising answer. Via www.ted.com

The Brand Called You

Tuesday, March 20th, 2012

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc. Photo: Tom Peters -  co-author of In Search of Excellence—the book that changed the way the world does business, and often tagged as [...]

60 Inconvenient Personal Development Truths

Wednesday, March 14th, 2012

Here are 60 practical tips for productive living Via www.marcandangel.com

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