Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Negative Messages

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How the Mind Counteracts Offensive Ideas

Wednesday, March 28th, 2012

The human mind is always searching for meaning in the world. It’s one of the reasons we love stories so much: they give meaning to what might otherwise be random events. From stories emerge characters, context, hopes and dreams, morals even. Using simple structures, stories can communicate complex ideas about the author’s view of the [...]

How to Respond to Negative Word of Mouth

Wednesday, November 16th, 2011

The folks over at the Word of Mouth Marketing Blog publish what they call 3-Minute WOM (word-of-mouth) Lessons. Here is the introduction from one covering our topic today: Negative word of mouth happens to every company. Nobody is immune. But great brands have a plan that helps them convert a lot of the angry critics [...]

3 Reasons Why It Pays to Not Let Sexist Comments Slide

Thursday, November 3rd, 2011

Your colleague Jim calls you “honey,” makes cracks about women drivers, and suggests that you be the one to shop for the retirement gift for Bob because “women like that sort of thing.” According to Heidi Grant Halvorson (photo, left) a lot of the sexism that women encounter in the workplace looks like this – [...]

Pamela Meyer: How to Spot a Liar – TED

Wednesday, November 2nd, 2011

On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive. Pamela Meyer, author of Liespotting, shows the manners and "hotspots" used by those trained to recognize deception — and she argues honesty is a value worth preserving. Photo: snippet from Pamela [...]

Things That Annoy Us

Monday, October 31st, 2011

I just finished reading an interesting book titled Annoying by science writers Joe Palca and Flora Lichtman (2011). The book is a free-ranging and intelligent discussion of what is known about the things that annoy us: what, who, when, why, and how. The authors make the point that there is no single scientific field devoted [...]

7 Ways Smart Companies Tell Customers “No”

Friday, August 26th, 2011

A well-crafted rejection letter can deflect a customer’s anger, restore their faith in your company, even encourage them to give you another chance. But as an advocate for customers, I’ve seen rejection letters used to turn down a legitimate problem, and even to inappropriately assign blame to a customer. That’s just wrong. Still, I became [...]

Delivering Bad News Gently

Wednesday, July 20th, 2011

Although PRowl Public Relations staff members may be students now, we all hope to achieve success in our professional lives in the future…You must login or register before you view this content.

10 Ways to Let People Down Easy

Tuesday, July 19th, 2011

Even those with half a heart dread delivering bad news…You must login or register before you view this content.

How Saying No Can Help You Get to Yes

Thursday, July 7th, 2011

What happens when you say no?..You must login or register before you view this content.

Talking in a Downturn

Thursday, July 7th, 2011

We crave communication but not the doom and gloom we hear on the news and read in the paper…You must login or register before you view this content.

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