Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

Ordering Information

Instructor Support

Only Bovée & Thill
Keep You Current


Instructor Blog

Bovée & Thill Online Magazines

Instructor Newsletter

    You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

    Click here to join.

Categories

Intercultural/Diversity

« Previous Entries

Virtual Multicultural Teams: Real Communication in the Virtual World

Thursday, April 12th, 2012

The following situation sounds common enough for Romania, a country which has been chosen by many companies as their outsource location. The cheaper and more skilled labor force, plus the expansion of online technologies make it easy for Romanians to tele-work with colleagues in other countries. But how easy is it to communicate with them? [...]

Virtual Multicultural Teams: Real Communication in the Virtual World

Friday, March 23rd, 2012

The following situation sounds common enough for Romania, a country which has been chosen by many companies as their outsource location. The cheaper and more skilled labor force, plus the expansion of online technologies make it easy for Romanians to tele-work with colleagues in other countries. But how easy is it to communicate with them? [...]

Three Non-Obvious Issues in Multicultural Meetings

Tuesday, March 13th, 2012

When you are planning a meeting with people from different cultures maybe you have already prepared by learning about the way people greet each other and other surface cultural differences. But chances are that your meeting might be derailed by some non-obvious cultural misunderstandings. Here are the top three problems I have seen in workshops [...]

Color Meanings by Culture

Friday, March 9th, 2012

Color meanings by culture . . . Via www.globalization-group.com

Cross-Cultural Communication – Check Your Assumptions

Tuesday, February 28th, 2012

“What we need,” the CEO said, “is to find global partners who understand the rule of law.” The statement emerged from a discussion about a new global initiative. “We don’t need to get bogged down in corruption, I want our partners to own our core values” the CEO continued. From the perspective of the CEO [...]

Making “Small Talk” in the American Workplace

Friday, February 24th, 2012

How do you start a casual, social conversation with an American co-worker? What kinds of topics are OK/not OK to talk about? How should I answer when someone asks, "How was your weekend?" . . . Via annmarielei.typepad.com

Personal Branding Across Cultures: Color, Culture, and Communication

Wednesday, February 22nd, 2012

How does personal branding “translate” around the globe in other cultures? This article will discuss various aspects of cross-cultural branding that should be considered as we develop our brand across cultures and in diverse environments. Topics will include language, communication styles, social interactions, traditions, rituals, aesthetics preferences and value systems. Author bio: Marcela Jenney (photo, [...]

The Many Faces of Diversity and Innovation

Thursday, January 26th, 2012

As companies continue to expand globally, executives understand that their companies can’t be successful if they ignore diversity and inclusion strategies. This infographic looks at how social business tools are entering the workplace and making it easier to bring diverse groups of people together to collaborate more effectively on projects and innovate even faster. . [...]

The Power of Color in Doing Business Across Cultures

Wednesday, November 2nd, 2011

When you want to do business globally, check the meaning of colors for each country. Color symbolism impacts businesses and personal brands through website or blog graphic design, consumer product development, packaging and corporate identity. The significance of some colors is universal. Other colors, however, have meanings that shift in various cultures.

Using Social Media Across Cultures

Tuesday, October 11th, 2011

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Whilst these channels are undoubtedly very useful, there are also extremely [...]

« Previous Entries