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Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.
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Business Communication Today, 11th Edition |
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Excellence in Business Communication, 10th Ed. |
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Business Communication Essentials, 5th Ed. |
| How These Texts Compare | |
| Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?) | |
| Hundreds of Social Media Examples | |
| Do You Know the Fallacies about Teaching Electronic Media? | |
| Teach Introduction to Business? | |
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Bovee & Thill Release New Video
Bovée and Thill Sponsor 2011 Distinguished Publication on Business Communication Award
Governor of Massachusetts Issues Citations to Bovee & Thill for Dedicated Service
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Consider two scenarios: Company A is a medical device maker that just released a new pacemaker. Its datasheet states that the device could fail once every 90 years. Its competitor, Company B, released its latest version a week before. In its datasheet, it noted that the device is guaranteed to function properly, under approved procedures, [...]
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A unique new author blog helps business communication instructors spend less time preparing and more time teaching. The first authors in the field to write an instructor blog, Bovée and Thill share instructional insights, offer advice on incorporating social media and other technologies into the course, and provide compelling examples of good and bad business communication.
