Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Categories

Developing a Business Mindset

How to Make Choosing Easier

Tuesday, March 27th, 2012

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. . . Presenter bio – Since 1998, Sheena [Iyengar] has taught courses at Columbia Business School to MBAs, Executive MBAs, and [...]

Nine Dos and Don’ts for Dealing with the Disgruntled

Thursday, March 8th, 2012

In a volatile world, anxiety and uncertainty make people a little testy. Cranky people can drag everyone else down by spreading negativity and sowing seeds of doubt just when leaders need commitment. And when everyday crankiness is exacerbated by performance problems, then the merely grumpy can become disgruntled former employees out to do damage to [...]

Seven Ways to Conquer Indecision

Monday, March 5th, 2012

At key junctures of the evolution of a business, a previously decisive leader, can suddenly become indecisive due to the intrusion of emotional rather than logical thought processes. This can lead to the business suffering from paralysis by analysis, an over-reliance on external advisors or the onset of various levels of anxiety amongst management team [...]

Steve Jobs — 10 Lessons in Life & Leadership

Friday, February 3rd, 2012

It is a sad day for the world when a visionary like Steve Jobs is no longer walking among us. It truly reminds all of us how short and precious life is. Just like there will never be another Socrates, Wayne Gretzky, Winston Churchill, or Ghandi, there will never be another Steve Jobs. While we [...]

This Is How to Bounce Back from Major Mistakes

Wednesday, November 16th, 2011

In this visit with the Young Entrepreneur Council the question posed is, "What are your best tips for recovering from major mistakes?" Read the answers from members of the YEC here. Photo: Vanessa Nornberg – President – Metal Mafia

Boston Red Sox Honor John Thill and Courtland Bovee

Monday, July 4th, 2011

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Video from Jeff Bezos about Amazon and Zappos

Wednesday, September 15th, 2010

This is a video from Jeff Bezos about Amazon and Zappos…You must login or register before you view this content.