Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Categories

Customer Service

Mean Tweets: Managing Customer Complaints

Friday, May 11th, 2012

When an unhappy customer complains to your face, you have the opportunity to address their concern, and make sure they are happy by the end of your conversation. When an unhappy customer posts a complaint on a social forum such as Twitter, Yelp, or Facebook, you are at an immediate disadvantage. The complaint, right or [...]

‘What Time Is the 3 O’Clock Parade?’

Friday, April 27th, 2012

Walt Disney World calls its workers, from actors in Goofy outfits to laundry workers, “cast members” to make them feel part of the show. There’s a garbage can every 25 steps, so litter will be tossed not dropped.  These nuggets are part of corporate customer service training offered by Disney Institute, a Florida-based unit of [...]

5 Ways to Make a Killer First Impression

Wednesday, January 18th, 2012

Most people will judge you within the first second of meeting you and their opinion will most likely never change. Making a good first impression is incredibly important, because you only get one shot at it. . . Via www.forbes.com

The Six Golden Rules of Satisfying the Unhappy Customer

Thursday, August 4th, 2011

Jonathan Farrington (photo left) is a globally recognized business coach, mentor, author, consultant, and sales strategist…You must login or register before you view this content.

Why A Complaint Is Really a Gift

Monday, July 25th, 2011

Jackie Huba (photo left), principal at Ant’s Eye View, writes: At first blush, a complaining customer is not something we have on our wish list of awesome things in the world…You must login or register before you view this content.