A unique new author blog helps business communication instructors spend less time preparing and more time teaching. The first authors in the field to write an instructor blog, Bovée and Thill share instructional insights, offer advice on incorporating social media and other technologies into the course, and provide compelling examples of good and bad business communication.
Crisis Communication
Social Media and Crisis Management
Thursday, January 19th, 2012Professor Timothy Coombs talks about the relations between social media and crisis communication. He shows some of the aspects that a communicator in a company should be aware of when communicating online, both before and during a crisis situation. Furthermore he explains the dos and don’ts for companies online. Via www.youtube.com
We Said We Were Sorry on YouTube! What Else Do You Want from Us?!
Friday, December 9th, 2011Simon Dumenco (photo, left) sees a market for a YouTube corporate apology channel to go along with the 100 new YouTube channels "born of just-announced partnerships with professional content producers." Take a look at his tongue-in-cheek idea here.
A Layoff by Any Other Name: Merck Memo Uses 12 Euphemisms for Job Cuts
Tuesday, November 8th, 2011Merck president Mark Timney recently sent his U.S. employees a memo which contains at least 12 different euphemisms for the company's planned job cuts and layoffs in October, but doesn't actually mention the words "jobs" or "layoffs." Merck should be praised for talking openly about the fact that it needs to reduce its workforce by [...]
The Right Way to Apologize Online
Friday, November 4th, 2011Sooner or later, we all make mistakes. Who doesn’t? It’s something that happens to everyone. Eventually we all have our slipups, blunders, misunderstandings – or maybe even a full blown PR disaster. It can be mortifying, but it doesn’t have to be – especially if you’re prepared. Samir Balwani (photo, left), writing for SearchEngineJournal.com, recommends [...]
Crisis Communication Series: Common Mistakes
Monday, August 22nd, 2011Knoxvillebiz.com asks of multiple experts the following – What do you view as the most common communications mistake – besides not having a communications plan in place – that organizations make when a crisis occurs? Read the answers here.
Discovery Communications: Lessons in Crisis Communications
Monday, July 18th, 2011Miri McDonald (photo left), a strategic communications consultant, takes a look at the lessons companies can learn from how Discovery Communications expertly handled their recent crisis…You must login or register before you view this content.
Making a Crisis Worse: The Biggest Mistakes in Crisis Communication
Wednesday, July 13th, 2011All businesses are vulnerable to crises…You must login or register before you view this content.
Did Southwest Airlines Send the Wrong Message?
Wednesday, July 13th, 2011Joe Brancatelli (photo left) sees Southwest’s handling of its recent delays and cancellations due to the in-air opening of one of its plane’s fuselage as an “epic fail…You must login or register before you view this content.
