Recommended Texts

Unlike all other texts in the field, only Bovée and Thill cover mobile business communication, beginning with their 2015 editions. They also provide the full range of digital communication and social media that students will need to know to meet employer expectations.

Business Communication Today, 12th Ed.
Excellence in Business Communication, 11th Ed.
Business Communication Essentials, 6th Ed.
How These Textbooks Compare
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
Why Bovee and Thill Business Communication Textbooks Set the Standard by Which Other Textbooks Are Judged
Can Your Textbook Pass This Google Test?
Can Your Textbook Pass This Simple Technology Test?
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Corporate Blogs

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Starting a Business Blog? Read Me First

Sunday, August 3rd, 2014

“Most people just start doing things without reading the instruction manual.” My point is that I see many professionals who are pretty smart at what they do, but they start blogging without reading any instructions at all. Later, when they get stuck, they complain about not having “enough time” to blog. But the real reason […]

9 Reasons You Should Blog

Thursday, July 31st, 2014

"I think everyone should blog, especially entrepreneurs,"  says Dan Reich (photo, left). "So here are my top 9 reasons why you should be blogging if you aren’t already." Mr. Reich is a contributor with and an "entrepreneur engineer" living in New York City.

Should You Be on Tumblr? Seven Business Case Examples

Tuesday, July 29th, 2014

Jim Lodico, writing for, recommends Tumblr if you are looking for "an effortless blogging platform for your business." He details seven business case examples to convey the features and capabilities of Tumblr.

21 Dangerous Blogging Mistakes (and How to Fix Them)

Tuesday, July 22nd, 2014

Are you struggling to get the results you want from your blog? Blogging can be complicated, so you want to make sure you’re doing things right. We asked our Social Media Examiner writers “What’s the single biggest mistake bloggers make and why?” Read their answers carefully to see how you can improve your blogging to […]

Get Hired (Not Fired) with Your Blog

Thursday, July 17th, 2014

Everyone has heard horror stories of anonymous bloggers who get found out and get fired. You do not want that to happen to you. In fact, if you do it right, your blog can help advance your career, rather than torpedo it. Here are some helpful hints that will allow your blog to get you […]

The Difference Between Law & Ethics in Blogging

Thursday, July 17th, 2014

Jonathan Bailey, writing for, takes on the difference between law and ethics as it relates to blogging. Mr. Bailey is also the founder of Take a look. Image: renjith krishnan / Read the full article . . .

5 Smart Ideas on How to Use Video for Your Blog

Monday, July 7th, 2014

If you own or manage a blog site, then most likely multimedia is on the list of things to do as part of your content marketing strategy. But did you know that videos are often an overlooked part of of an overall content strategy? This puzzles me because videos are viewed at an alarming rate […]

Why Startups Need to Blog (and What to Talk about . . .)

Thursday, July 3rd, 2014

By definition, if you are reading this you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? Absolutely. This is a post to help you figure out why you should write and what you should talk about. Image: from original article – Read the […]

Free Speech for Bloggers?

Tuesday, June 24th, 2014

Does an employee have the right to write about their job on a blog? Is it their free speech? While no definitive laws have been passed, it’s still a gray area. But companies like ESPN, Starbucks, and Microsoft are axing blog-trotting employees. Read the full article…

10 Steps to Creating the Perfect Small Business Blog

Tuesday, June 24th, 2014

While many small businesses are curious about blogging, few understand the steps necessary to get a solid effort off the ground. Here’s the steps you should consider to create the perfect blog for your small business. Read the full article…

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