Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 12th Ed.
Excellence in Business Communication, 11th Ed.
Business Communication Essentials, 6th Ed.
How These Textbooks Compare
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
Why Bovee and Thill Business Communication Textbooks Set the Standard by Which Other Textbooks Are Judged
Can Your Textbook Pass This Google Test?
Can Your Textbook Pass This Simple Technology Test?
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Corporate Blogs

« Previous Entries

Should You Be on Tumblr? Seven Business Case Examples

Tuesday, July 29th, 2014

Jim Lodico, writing for, recommends Tumblr if you are looking for "an effortless blogging platform for your business." He details seven business case examples to convey the features and capabilities of Tumblr.

21 Dangerous Blogging Mistakes (and How to Fix Them)

Tuesday, July 22nd, 2014

Are you struggling to get the results you want from your blog? Blogging can be complicated, so you want to make sure you’re doing things right. We asked our Social Media Examiner writers “What’s the single biggest mistake bloggers make and why?” Read their answers carefully to see how you can improve your blogging to […]

The Difference Between Law & Ethics in Blogging

Thursday, July 17th, 2014

Jonathan Bailey, writing for, takes on the difference between law and ethics as it relates to blogging. Mr. Bailey is also the founder of Take a look. Image: renjith krishnan / Read the full article . . .

Get Hired (Not Fired) with Your Blog

Thursday, July 17th, 2014

Everyone has heard horror stories of anonymous bloggers who get found out and get fired. You do not want that to happen to you. In fact, if you do it right, your blog can help advance your career, rather than torpedo it. Here are some helpful hints that will allow your blog to get you […]

5 Smart Ideas on How to Use Video for Your Blog

Monday, July 7th, 2014

If you own or manage a blog site, then most likely multimedia is on the list of things to do as part of your content marketing strategy. But did you know that videos are often an overlooked part of of an overall content strategy? This puzzles me because videos are viewed at an alarming rate […]

Why Startups Need to Blog (and What to Talk about . . .)

Thursday, July 3rd, 2014

By definition, if you are reading this you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? Absolutely. This is a post to help you figure out why you should write and what you should talk about. Image: from original article – Read the […]

Free Speech for Bloggers?

Tuesday, June 24th, 2014

Does an employee have the right to write about their job on a blog? Is it their free speech? While no definitive laws have been passed, it’s still a gray area. But companies like ESPN, Starbucks, and Microsoft are axing blog-trotting employees. Read the full article…

10 Steps to Creating the Perfect Small Business Blog

Tuesday, June 24th, 2014

While many small businesses are curious about blogging, few understand the steps necessary to get a solid effort off the ground. Here’s the steps you should consider to create the perfect blog for your small business. Read the full article…

9 Startups with Killer Blogs

Monday, June 23rd, 2014

The benefits of a great blog are well-known: branding, user acquisition, press, conversions, hype. But only a sliver of the startup community actually maintains an awesome blog. Author and business guru Seth Godin says, “Content marketing is the only marketing left.” At its core, content marketing is authoring interesting, useful, or entertaining information that causes […]

The 10 Most Important Corporate Blogging Ingredients

Wednesday, June 18th, 2014

Are you getting ready to launch a corporate blog? Do you have one already and want to freshen it up a bit? There are many factors that can influence the success of your corporate blog, and some really are more important than others. You’ll have plenty of opportunity to make choices along the way, which […]

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