Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Corporate Blogs

« Previous Entries

The Brain of the Beginning Blogger

Friday, May 11th, 2012

What's inside a beginner blogger's mind. Via www.problogger.net

The Blog Economy: A Profile of Who Is Blogging Today

Tuesday, April 24th, 2012

Via infographicsonline.com

Which Blogging Platform Should You Use?

Monday, April 9th, 2012

Via pinterest.com

8 Brands Doing Corporate Blogging Right

Friday, April 6th, 2012

While blogging began as an online account of various personal lives, it didn’t take long for brands to consider leveraging the power of this valuable medium. It’s cheap, easy, and fast. Besides, if all those young people can publish their online blogs, then so can brands, right? Not exactly. Via sparkboutik.com

7 Golden Rules: Blogging in English for Non-Native Speakers

Wednesday, February 22nd, 2012

English is the language of the Internet. If you are the monoglot citizen of a country like Denmark, you are—through no fault of your own—restricted to an audience the size of metropolitan San Francisco. Even for the native speakers of a major European language such as German, English is the only available ticket to a [...]

10 Tips for Corporate Blogging

Thursday, February 2nd, 2012

There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed it down to 10 tips that companies should work on. Via mashable.com

What Makes a Good Blog Post: 10 Tips for Corporate Bloggers

Monday, January 23rd, 2012

“Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Via www.business2community.com

Why Corporate Blogging Matters

Thursday, January 12th, 2012

Companies that have added a corporate blog to their online marketing strategy have noticed that it has an immense positive effect on their business. Corporate blogging allows companies to . . . Via www.extrememortman.com

9 Reasons You Should Blog

Friday, November 18th, 2011

"I think everyone should blog, especially entrepreneurs,"  says Dan Reich (photo, left). "So here are my top 9 reasons why you should be blogging if you aren’t already." Mr. Reich is a contributor with Forbes.com and an "entrepreneur engineer" living in New York City.

Should You Be on Tumblr? Seven Business Case Examples

Thursday, November 17th, 2011

Jim Lodico, writing for SocialMediaExaminer.com, recommends Tumblr if you are looking for "an effortless blogging platform for your business." He details seven business case examples to convey the features and capabilities of Tumblr.

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