Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 12th Ed.
Excellence in Business Communication, 11th Ed.
Business Communication Essentials, 6th Ed.
How These Textbooks Compare
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
Why Bovee and Thill Business Communication Textbooks Set the Standard by Which Other Textbooks Are Judged
Can Your Textbook Pass This Google Test?
Can Your Textbook Pass This Simple Technology Test?
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Corporate Blogs

« Previous Entries

The Secrets to Writing an Attention-Grabbing Blog Post

Monday, April 21st, 2014

Ginny Soskey presents an infographic on the topic created by

The 25 Basic Styles of Blogging … and When to Use Each One

Tuesday, April 1st, 2014

"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left). This presentation includes tips on how often to use each and [the] potential to create buzz and blog traffic by using each. . . ."

Does It Still Make Sense for Companies to Blog?

Monday, March 17th, 2014

Lee Odden (photo, left) covers the topic. Author bio – Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing.

10 Maxims of Successful Blogging

Monday, March 10th, 2014

"I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: . . […]

10 Common Blog Writing Mistakes

Thursday, February 27th, 2014

Jennifer Frost, with, presents the infographic. Author bio – Ms. Frost works at Ayuttahia English School and lives in Bangkok, Thailand.

Ignite Your Blog Growth to Take Off with These Actions

Tuesday, February 25th, 2014

"In this post, I talk about 5 pivotal actions I made in the last year to ignite my blog growth to take off, raise my profile online and get results for my business," says Donna Moritz (photo, left). "Let me tell you something about me and my blog. We are in a committed relationship. It’s […]

How to Create a Brilliant Business Blog

Friday, February 14th, 2014

According to Melanie-Grace Obar, "Creating a brilliant business blog need not be a difficult task. Though it can seem overwhelming with all of the choices relating to hosting, graphics and domains, blogs are relatively easy to create these days. The social media boom has allowed any business to make themselves publicly available to and able […]

22 Ways to Create Compelling Content When You Don’t Have a Clue

Tuesday, December 3rd, 2013

". . . This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. "The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. We’ve […]

Why Blogging Is Even More Critical in the Age of Social

Wednesday, November 27th, 2013

According to John Jantsch (photo, left), "Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. That question used to frustrate me greatly until I started making this distinction."

A Blueprint for the Perfect Blog Post

Thursday, November 21st, 2013

To view the full infographic, click link below or on the image to the left.

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