Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Completing Business Messages

How to Give the Perfect Presentation

Wednesday, November 23rd, 2011

According to Nancy Duarte (photo, left), "Story is the most powerful way to persuade, whether you're persuading to sell your book or persuading to sell your idea." She believes each presentation you give should have "three distinct parts — a beginning, middle, and end. A story arc like this keeps people engaged and interested."

Maximize Your One-to-One Communication

Tuesday, October 25th, 2011

One-on-one conversations happen more frequently than any other kind of communication. One of the biggest mistakes people make when speaking one-to-one, is not treating it as a presentation. While people prepare extensively for group presentations, when it comes to one-to-one, they wing it. Even the most casual conversation benefits from preparation. Image: original article – [...]

Communication Strategies: Foot-in-the-Door and Door-in-the-Face

Friday, October 14th, 2011

As its name implies, the foot-in-the-door technique involves requesting something small, something that your audience will easily agree to. Once they agree to this small request, you then make your real request. People are more apt to comply with a large request after they have complied with a similar but much smaller request. . . [...]