Southwest Airlines is one of the most prominent brands on Twitter, clocking in at over 1.3 million followers and fans around the world.
Christi Day McNeill is Southwest’s Twitter manager, posting multiple times daily on the account.
When McNeill and her team aren’t replying to fans’ questions and customer service issues, they post exclusive deals and new promotions. They also get in touch with “bloggers, brand fanatics, avid travelers and employees to help contribute content to Twitter.” They host contests as well. . .
Read the full article by Kylie Jane Wakefield at contently.com.Comments Off
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