In reality, of course, it's not always possible to meet in person, so email wins out. How, then, do people react to persuasion attempts over email?
Persuasion research has uncovered fascinating effects: that men seem more responsive to email because it bypasses their competitive tendencies. Women, however, may respond better in face-to-face encounters because they are more 'relationship-minded'.
But is this finding just a gender stereotype?Comments Off
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