Recommended Texts

Unlike all other texts in the field, only Bovée and Thill cover mobile business communication, beginning with their 2015 editions. They also provide the full range of digital communication and social media that students will need to know to meet employer expectations.

Business Communication Today, 12th Ed.
 
Excellence in Business Communication, 11th Ed.
 
Business Communication Essentials, 6th Ed.
 
How These Textbooks Compare
Can Your Business Communication Textbook Pass This Test of Essential Mobile Coverage?
Can Your Textbook Pass This Google Test?
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
Why Bovee and Thill Business Communication Textbooks Set the Standard by Which Other Textbooks Are Judged
Can Your Textbook Pass This Simple Technology Test?
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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Stay on Message to Win Buy-In

March 19, 2012

Imagine this: Seeking buy-in for your new product or process proposal at work, you pick on one raised hand around the conference table for a question. The person — whom you know has deep, specialized knowledge in his area — asks a detailed question. You have done your homework, and so you answer it using the specifics of the example he has used . . .

Photo: John Kotter - emeritus professor at Harvard Business School and bestselling author of Leading Change and A Sense of Urgency.

Via blogs.hbr.org

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