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Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.
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Business Communication Today, 11th Edition |
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Excellence in Business Communication, 10th Ed. |
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Business Communication Essentials, 5th Ed. |
| How These Texts Compare | |
| Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?) | |
| Hundreds of Social Media Examples | |
| Do You Know the Fallacies about Teaching Electronic Media? | |
| Teach Introduction to Business? | |
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English is the language of the Internet. If you are the monoglot citizen of a country like Denmark, you are—through no fault of your own—restricted to an audience the size of metropolitan San Francisco.
Even for the native speakers of a major European language such as German, English is the only available ticket to a global readership. This is why virtually everybody nowadays blogs in English.
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How does personal branding “translate” around the globe in other cultures?
This article will discuss various aspects of cross-cultural branding that should be considered as we develop our brand across cultures and in diverse environments. Topics will include language, communication styles, social interactions, traditions, rituals, aesthetics preferences and value systems.
Author bio: Marcela Jenney (photo, left) is an international entrepreneurial marketing expert, business coach and consultant with over 20 years of experience. She partners with language service providers as well as professionals from culturally diverse backgrounds.
Via www.reachpersonalbranding.com
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Over the past decades, the promise of video as a standard form of communication has been presented to us through many mediums, from Star Trek to The Jetsons and even through my old Avengers comic books over 30 years ago.
While corporations utilize video conferencing technology at a rapid rate, it hasn't yet penetrated the daily habits of people across the globe but it will.
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Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience through storytelling, a concept also discussed in Bovee & Thill textbooks.
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You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare conference.
Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts' reports. Presenters speak fast, using complex medical and financial terms. . .
Photo: author Kare Anderson
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Most people suck at improving themselves. Even when they’re trying their hardest to become a better person, they wind up running on the dreaded personal development hamster wheel – hours of effort, zero results. It’s not because they’re stupid. It’s not because they’re lazy. It’s definitely not because it’s not possible.
It’s because they’re making the mistakes that most people make when they’re trying to change their life for the better. That’s why there’s so many people reading self-help blogs, self-help books, and taking self-help classes and yet so few people making a meaningful and lasting difference. So here’s a list of the eight most common (and most damaging) mistakes that people make in personal development. Are you guilty of any of these?…
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The message from recruitment agencies, employer surveys and the like is familiar, loud and clear: you must be an outstanding communicator if you want to get to the top of your profession. . .
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In our media training workshops, our clients are usually shocked to learn how much they communicate with their body language – and how little they know about what their bodies are saying.They often joke that they wouldn’t want to play poker against me, since I’d be able to easily read whether or not they’re bluffing. I assure them that if that were true, I’d have retired by age 30 and would be relaxing on my private island hideaway by now. . .
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Technology has had a big impact on how we work. As few as 5 years ago, there were still people working very closely together in shared office spaces. They depended on accessing the same information at the same time — which was probably on a server in some closet that was in the office. But if you’re like most office workers, then you’ve probably noticed that there are a lot fewer people around the office these days. In fact, studies show that private offices are vacant as much as 60 percent of the time.
Via workspacedesignmagazine.com
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A [recently published] ebook called “Letters to Steve: Inside the E-mail Inbox of Apple’s Steve Jobs” takes a look at the email inbox of the Apple founder.
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A unique new author blog helps business communication instructors spend less time preparing and more time teaching. The first authors in the field to write an instructor blog, Bovée and Thill share instructional insights, offer advice on incorporating social media and other technologies into the course, and provide compelling examples of good and bad business communication.
