Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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7 Golden Rules: Blogging in English for Non-Native Speakers

February 22, 2012

English is the language of the Internet. If you are the monoglot citizen of a country like Denmark, you are—through no fault of your own—restricted to an audience the size of metropolitan San Francisco.

Even for the native speakers of a major European language such as German, English is the only available ticket to a global readership. This is why virtually everybody nowadays blogs in English.

Via www.problogger.net


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Personal Branding Across Cultures: Color, Culture, and Communication

February 22, 2012

How does personal branding “translate” around the globe in other cultures?

This article will discuss various aspects of cross-cultural branding that should be considered as we develop our brand across cultures and in diverse environments. Topics will include language, communication styles, social interactions, traditions, rituals, aesthetics preferences and value systems.

Author bio: Marcela Jenney (photo, left) is an international entrepreneurial marketing expert, business coach and consultant with over 20 years of experience. She partners with language service providers as well as professionals from culturally diverse backgrounds.

Via www.reachpersonalbranding.com


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The Coming Ubiquity of Video Communications

February 22, 2012

Over the past decades, the promise of video as a standard form of communication has been presented to us through many mediums, from Star Trek to The Jetsons and even through my old Avengers comic books over 30 years ago.

While corporations utilize video conferencing technology at a rapid rate, it hasn't yet penetrated the daily habits of people across the globe but it will.

Via www.readwriteweb.com


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The Art of Purposeful Storytelling

February 22, 2012

Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains how to establish an emotional connection with any audience through storytelling, a concept also discussed in Bovee & Thill textbooks.

Via www.youtube.com


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Craft an Attention-Grabbing Message

February 22, 2012

You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare conference.

Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts' reports. Presenters speak fast, using complex medical and financial terms. . .

Photo: author Kare Anderson

Via blogs.hbr.org


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Do You Make These 8 Personal Development Mistakes?

February 21, 2012

Most people suck at improving themselves. Even when they’re trying their hardest to become a better person, they wind up running on the dreaded personal development hamster wheel – hours of effort, zero results. It’s not because they’re stupid. It’s not because they’re lazy. It’s definitely not because it’s not possible.

It’s because they’re making the mistakes that most people make when they’re trying to change their life for the better. That’s why there’s so many people reading self-help blogs, self-help books, and taking self-help classes and yet so few people making a meaningful and lasting difference. So here’s a list of the eight most common (and most damaging) mistakes that people make in personal development. Are you guilty of any of these?…

Via www.dumblittleman.com


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How to Be an Outstanding Communicator

February 21, 2012

The message from recruitment agencies, employer surveys and the like is familiar, loud and clear: you must be an outstanding communicator if you want to get to the top of your profession. . .

Via www.creativityworks.net


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Six Things You Need to Know about Body Language

February 21, 2012

In our media training workshops, our clients are usually shocked to learn how much they communicate with their body language – and how little they know about what their bodies are saying.They often joke that they wouldn’t want to play poker against me, since I’d be able to easily read whether or not they’re bluffing. I assure them that if that were true, I’d have retired by age 30 and would be relaxing on my private island hideaway by now. . .

Via www.mrmediatraining.com


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Where Have All the People Gone? Part I

February 21, 2012

Technology has had a big impact on how we work. As few as 5 years ago, there were still people working very closely together in shared office spaces. They depended on accessing the same information at the same time — which was probably on a server in some closet that was in the office. But if you’re like most office workers, then you’ve probably noticed that there are a lot fewer people around the office these days. In fact, studies show that private offices are vacant as much as 60 percent of the time.

Via workspacedesignmagazine.com


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Dear Steve Jobs: Apple Founder’s Greatest Email Hits Collected in Ebook

February 21, 2012

A [recently published] ebook called “Letters to Steve: Inside the E-mail Inbox of Apple’s Steve Jobs” takes a look at the email inbox of the Apple founder.

Via mashable.com


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