Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of social media and electronic communication that students will need to know to meet employer expectations.

Business Communication Today, 11th Edition
 
Excellence in Business Communication, 10th Ed.
 
Business Communication Essentials, 5th Ed.
 
How These Texts Compare
Video: A Fundamental Shift in the Way We Communicate. (See the New Media Covered Only by Bovee and Thill. Are You Using the Right Text?)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Hundreds of Social Media Examples
Do You Know the Fallacies about Teaching Electronic Media?
Teach Introduction to Business?

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FedEx’s Apology: Expertly Delivered

January 27, 2012

We've seen this before: (1) company makes an egregious service mistake and is outed by a customer via a YouTube video, (2) video goes viral, (3) mainstream media picks up the story and amplifies it, (4) PR nightmare begins.

[A recent] culprit is FedEx. . .

Via www.churchofcustomer.com


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3 Tips on Creating Effective Infographics

January 27, 2012

Infographics are a great way to not only quickly explain a complicated idea or huge amount of information, but also grab your readers’ attention and engage them in a topic that might be dry or overly complex.

Easier said than done. An effective infographic must be created with a purpose in mind. You don’t want to end up with just a pretty picture – it really needs to help explain the information you are presenting. An infographic that is both engaging and useful combines visual interest, theme, detail, meaning and action—all in a single glance.

Use the following three tips to ensure that your infographics pop. . .

Via www.networksolutions.com


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Thinking Visually

January 27, 2012

Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something important.

Via www.slideshare.net


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Email Across Borders: Three and a Half Secrets of International Email

January 27, 2012

Anyone who has worked with other people in other cultures is aware that emails across borders sometimes have unexpected results or even no result.

To address this issue people sometimes focus on visible details, like how to begin and end messages, but the real problems are deeper. This means they are less evident but let you predict how people will react in many different situations.

The good news is that most problems are all caused by just three basic differences. Understand these concepts and you can make your international email communications more effective. . .

Via andrewhennigan.blogspot.com


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5 Reasons Why Your Online Presence Will Replace Your Resume in 10 Years

January 27, 2012

We're seeing more and more recruiters use the web as a place to search for talent and conduct employment background searches.

Via www.forbes.com


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The Business of Social Media

January 26, 2012

The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape.  These social networking platforms have shown some serious staying-power. However, with nearly 79 percent of companies owning a profile on a major social networking site, it is no longer enough to just have a Facebook Fan page, a Twitter handle or a LinkedIn group. . .

Via socialmediatoday.com


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17 Ways to Use Active Listening Techniques in Online Communication

January 26, 2012

Business depends on communication, and communication is a two-way street. Not only do we need to develop the skill not just of making ourselves understood clearly and accurately, but we need to return the favor and put some effort into understanding the other person. . .

Via freelanceswitch.com


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The Many Faces of Diversity and Innovation

January 26, 2012

As companies continue to expand globally, executives understand that their companies can’t be successful if they ignore diversity and inclusion strategies. This infographic looks at how social business tools are entering the workplace and making it easier to bring diverse groups of people together to collaborate more effectively on projects and innovate even faster. . .

Via columnfivemedia.com


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The Power of Visual Communication

January 26, 2012

What we see has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and how we are influenced by it. Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. Further studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. . .

Via www.billiondollargraphics.com


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How to Be the Best at Everything You Do

January 26, 2012

“Be The Best – At Everything You Do”

Every single time I’ve said this to someone, they come back with an argument: “But how can I be the best in the world at everything? Or even anything?” I then explain and clarify: “I never said ‘best in the world’. I only said ‘be the best’.“ So, what’s the difference? One is comparing yourself with everyone else in your universe, and engaging in a futile struggle to be ‘better’ than them. The other is only looking within at yourself – and asking “Did I give it my all? Could I have done more?” Look, in the ultimate analysis, there is only so much you, me, or anybody else can do. We all come with our built-in limitations, restrictions and boundaries. No matter how eager and determined he is, a man without legs cannot win the world high jump competition, and a lady without eyesight can’t shoot brilliant world-class photographs. . .

Via www.entrepreneurs-journey.com


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